Privacy Policy
At 535 Liquor, we value your privacy and are fully committed to safeguarding your personal information. This Privacy Policy outlines how we collect, use, share, and protect your data in accordance with applicable laws, including data protection regulations and Google Merchant Center guidelines. By using our website, you agree to the terms of this policy.
1. What Personal Data We Collect
We collect the following categories of personal data directly from you or automatically when you use our site:
| Data Type | Examples | How Collected |
|---|---|---|
| Identity Data | Full name, date of birth (for age verification) | Provided by you at checkout or account creation |
| Contact Data | Email address, phone number, billing and shipping address | Provided by you at checkout or account creation |
| Transaction Data | Order history, products purchased, payment method type (not card numbers) | Generated when you place an order |
| Technical Data | IP address, browser type, device type, operating system, referring URLs | Automatically collected via cookies and analytics tools |
| Usage Data | Pages visited, time on site, clicks, search queries on our site | Automatically collected via cookies and analytics tools |
| Marketing Preferences | Email opt-in status, communication preferences | Provided by you when subscribing or updating preferences |
We do not collect or store full payment card details. All payment transactions are processed securely through our third-party payment gateway.
2. Why We Collect Your Data (Purpose)
We collect personal data for specific, explicit, and legitimate purposes only. The table below explains what we collect and exactly why:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Process and fulfill your order | Identity, Contact, Transaction | Contract performance |
| Verify you are of legal drinking age | Identity (date of birth) | Legal obligation |
| Send order confirmations and delivery updates | Contact, Transaction | Contract performance |
| Provide customer service and support | Identity, Contact, Transaction | Contract performance / Legitimate interest |
| Send promotional emails and offers | Contact, Marketing Preferences | Consent (opt-in only) |
| Improve website performance and UX | Technical, Usage | Legitimate interest |
| Detect and prevent fraud | Technical, Transaction | Legitimate interest / Legal obligation |
| Comply with legal and tax obligations | Identity, Contact, Transaction | Legal obligation |
3. How We Use Your Information
- To process, fulfill, and ship your orders and manage returns
- To send transactional communications (order confirmation, shipping updates, delivery notifications)
- To verify age compliance as required by law for alcohol purchases
- To respond to customer service inquiries and resolve disputes
- To send marketing communications, offers, and promotions — only if you have opted in
- To analyze website traffic and user behavior to improve our site and product offerings
- To detect, investigate, and prevent fraudulent transactions and unauthorized activity
- To comply with tax, regulatory, and legal reporting obligations
We will not use your data for any purpose that is incompatible with the purposes listed above without first obtaining your consent.
4. Who We Share Your Data With
We never sell your personal data. We share it only with trusted third parties necessary to operate our business, as follows:
| Recipient Category | Purpose | Data Shared |
|---|---|---|
| Payment Processors (e.g., Stripe, PayPal) | Securely process your payment transactions | Contact, Transaction (no card numbers stored by us) |
| Shipping & Logistics Providers (e.g., UPS, FedEx, local couriers) | Deliver your order to the specified address | Name, delivery address, phone number |
| Email & Marketing Platforms (e.g., Mailchimp, Klaviyo) | Send order notifications and marketing emails (if opted in) | Name, email address, marketing preferences |
| Analytics Providers (e.g., Google Analytics) | Understand how visitors use our website | Technical and usage data (anonymized where possible) |
| Fraud Prevention Services | Detect and prevent fraudulent orders | Technical data, transaction data |
| Legal & Regulatory Authorities | Comply with legal obligations, court orders, or regulatory requests | As required by law |
All third-party partners are contractually required to handle your data securely and only for the purposes specified above.
5. International Data Transfers
Our service providers may operate globally. If data is transferred outside your region, we ensure appropriate safeguards (such as standard contractual clauses or recognized privacy frameworks) are in place to protect your information.
6. How Long We Retain Your Data
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected, and to comply with legal and regulatory requirements. The following retention periods apply:
| Data Type | Retention Period | Reason |
|---|---|---|
| Order and transaction records | 7 years | Tax and financial reporting obligations |
| Account information | Duration of account + 2 years after closure | Customer service and dispute resolution |
| Marketing preferences & email lists | Until you unsubscribe or withdraw consent | Consent-based processing |
| Technical & usage data (analytics) | Up to 26 months | Website performance analysis |
| Fraud prevention records | Up to 5 years | Legitimate interest in preventing repeat fraud |
After the applicable retention period, data is securely deleted or anonymized. You may also request deletion of your data at any time by contacting us at info@535liquor.com, subject to applicable legal obligations.
7. Your Rights
Depending on your location, you may have the following rights:
- Access – Request a copy of the personal data we hold about you
- Rectification – Ask us to correct inaccurate or incomplete information
- Erasure – Request deletion of your personal data (subject to legal retention requirements)
- Restriction – Ask us to limit how we use your data
- Objection – Opt out of processing based on legitimate interests
- Portability – Receive your data in a structured, machine-readable format
- Withdraw Consent – Unsubscribe from marketing or opt-out of consent-based processing at any time
To exercise any of these rights, please contact us at info@535liquor.com. We will respond within 30 days.
8. Cookies
We use cookies to operate the site, remember your cart, support analytics, and where you have opted in, deliver advertising. You can disable cookies in your browser; some site features may not work without them. Categories of cookies we use are listed in the cookie banner at the bottom of each page.
9. Data Security
We implement robust security protocols to protect your personal data, including secure servers, HTTPS encryption, and restricted access controls. However, no online system is fully immune to security breaches, and we advise using strong passwords and monitoring your account activity regularly.
10. Third-Party Links
Our website may include links to external sites. We are not responsible for their content or privacy practices. We encourage you to review their policies before sharing any personal information.
11. Children’s Privacy
We do not knowingly collect data from individuals under the age of 18. If we become aware that such information has been collected, we will delete it immediately. Our site is intended for adults of legal drinking age only.
12. Changes to This Privacy Policy
We may update this policy to reflect changes in our practices or for legal compliance. All updates will be posted on this page with the revised effective date. We encourage you to review this policy periodically.
13. Contact Us
If you have any questions about this Privacy Policy or how your information is used, please reach out to us:
Email: info@535liquor.com
Customer Support: Available during standard business hours
Data Controller: AA&M Business Association LLC d/b/a 535 Liquor
Effective Date: January 1, 2024
Last Updated: July 17, 2025
